BRANDING

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Establishing customer trust hinges on one thing: a serious commitment to branding. It's not just what you say, but how you say it, how often, where and how consistently you stay in line with your brand through all your customer touchpoints, at all times.

We do branding, seriously.

INDUSTRIES WE'VE SERVED

Banking & Finance

Causes & Social Enterprises

Healthcare & Wellness

Our Process

Branding, done right, is a powerful tool aimed at addressing an organization's most pervasive challenges. Like any business process, it is best executed without shortcuts.

step one

Brand Audit

MEASURING BRAND HEALTH

We'll guide you through uncharted territory.

For starters, we'll prepare in-depth design workshops that will help your team see all the possibilities for your future brand.

We'll administer a brand audit and get an assessment of your company: company culture, sales and marketing, business process, and management challenges.

From there, we'll create a timeline and strategic road map to guide you in building your business, not just your brand.

step two

Brand Strategy + Exploration

VISUALIZING THE FUTURE

Your strategy deck comes stacked: a brand strategy that reflects how well you know what your stakeholders want; a brand story; a brand tone and personality; and brand engagement strategies that will excite your stakeholders long after the launch.

And of course we'll present your new logo in expansive design explorations to give you a real-life view of your brand in a range of physical and digital environments.

There's no guessing on your part: you'll emerge with full confidence that that brand we create is exactly the brand for you.

step three

Building the Brand System

FUTURE-PROOFING YOUR BRAND

Brand consistency is crucial to building trust. Inconsistency in how you look, deliver services, and execute experiences signals uncertainty.

We create a robust brand architecture to give structure to your present organization, with flexibility for growth and expansion. A style guide will also be developed for the consistent application of your brand across touchpoints, business units, even subsidiaries. We'll collaborate with you to create or extend your asset library, ensuring the integrity of verbal, visual, and emotional brand elements.

step four

Brand Launch: Beyond impressions, impact

CONVERTING CLIENTS TO BRAND EVANGELISTS

Whether you choose a big brand launch, or one in phases, the road to a brand launch is paved with critical processes (and decisions). We work with your team to rollout the brand to all stakeholders– internal and external–for maximum impact and return on investment.

A massive rollout plan tracks every single brand touchpoint's
production schedule and budget. We streamline the creative pipeline of all materials, effectively managing marketing and production teams toward a timely, concerted brand launch. This involves: