Union Bank reignited its commitment to sustainability with the development of a Sustainability Tool Kit, a best-practices showpiece of its groundbreaking practices. The kit contains 3 stand-alone booklets, each featuring one pillar: People, Planet, Purpose. This format celebrates each category, while allowing flexibility in the use and distribution of the booklets.
Inside, inspired by the bank's sustainability framework, we assigned triangle shapes to identify each pillar: stacked triangles for People, a 'mountain' for Planet, and the play button for Purpose. This play on geometry is carried throughout the kit, where shapes direct the eye, create movement, and frame the conversation.