Brand
Alignment
Workshop
YOUR LAUNCH PAD
FOR BUILDING
AUDACIOUS BRANDS
The Brand Alignment workshop is a "deconstruct to reconstruct" approach. It's the critical first step to every design project.
We know branding comes with financial and reputational risk. We've got the methodology that ensures that your brand is strategic and not just a vanity exercise.
Does your organization fear the complexity of branding? Frustrated that decision makers can’t see the value of a game-changing brand?
The workshop moves your team away from overthinking to breaking down brand challenges with fresh curiosity, and strategic precision. We'll get all decision makers asking the right questions and lead your team to make joyful discoveries about your brand's possibilities.
Eager to get the details? Ready to pitch this internally?
Don't take our word for it.
CLIENT TESTIMONIALS
Testimonial 1
COLLEEN
JONES
SENIOR PROJECT MANAGER
I found the brand alignment workshops to be very smart.
I found that they were such a great way to distill the information from the team, to push the team in directions that they haven’t thought of. Those probing questions to get us really thinking.
I found the brand alignment workshops to be very smart.
I found that they were such a great way to distill the information from the team, to push the team in directions that they haven’t thought of. Those probing questions to get us really thinking.
I would tell them you can’t get to the design without the brand alignment workshop, it is such a crucial part to the process. It’s gonna open up new ideas, it’s gonna uncover a lot of things that they themselves haven’t even thought about, and it’s gonna influence design in ways that they haven’t thought of. I don’t see it as an optional part to the process, I’d see it as a major key part that they should be all in for.
It's an unspoken gift to be able to work with people that are just nice, people that get you, people that are excited to see you and solve problems with you. I think that is invaluable. More than talent, I think Tink Tank brings the whole package.
Testimonial 2
AMY YENKIN
| CO-FOUNDER
We had been working on the concept and were thinking of it like a one-off project. Working with Tink Tank really opened up the idea of what we were doing. It got us to think longer term about what this could be. It got us more focused, strategically, on what it was we were trying to accomplish.
We had been working on the concept and were thinking of it like a one-off project. Working with Tink Tank really opened up the idea of what we were doing. It got us to think longer term about what this could be. It got us more focused, strategically, on what it was we were trying to accomplish.
The kinds of questions we were being asked to think about really shaped the final project in ways that made it more successful. I didn’t understand at the time that that process (the brand alignment) was critical to then the design process and it was critical to our project.
An ethos of this program is collaboration and partnership. I feel that Tink Tank struck just the right tone and balance with [the artists] so they can really express their vision, but at the same time, driving a process that got them to where it would be the most impactful and successful.
In terms of the breadth of the work, the capacity, the idea generation, the assets being created—it never felt like just two people. I think I came into this with a pretty narrow conception of what was possible, yet Tink Tank always exceeded all expectation. I could never have imagined that we would have those designs that we had.
Testimonial 3
TASHA KOSVINER
EDITOR-IN-CHIEF
You really challenged us in those workshops to test our hypotheses, to test what we thought we wanted and to ask, “why?” and “what about this?” and “have you thought about it from this angle?” And to kind of try and think of a way of working that wasn’t just based on what we’ve seen before.
You really challenged us in those workshops to test our hypotheses, to test what we thought we wanted and to ask, “why?” and “what about this?” and “have you thought about it from this angle?” And to kind of try and think of a way of working that wasn’t just based on what we’ve seen before.
You wanted us to leapfrog the competition. We were never going to catch up to other highly established, highly well-resourced news organizations—which is what in our minds we were trying to emulate—but we had special sources and ways of talking about information that other organizations didn’t.
You really did push us to think about how we can capitalize on what we already do well, rather than try to attain something that had already been done.
