For the first Japan Ecological Footprint Report, World Wildlife Fund Japan aimed to communicate hard scientific data to a diverse audience. We brought the concepts to life using infographics and a bespoke 1.5-meter long origami Footprint, created with hundreds of hand-cut and painstakingly assembled pieces.  Retaining members' attention was a concern for WWF Philippines as well. Individual Donor Program materials were refreshed to deliver clear, empowering messages, with audiences at the forefront of the conservation 'equation'.