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Meet our brain 

This is how we take your brand where no brand has gone before:

We are confidantes

We believe no-holds-barred conversations are key to unlocking the power of your brand. Tell us your fears, doubts, the mistakes you’ve learned from, but more importantly, we want to know what you long for, your goals and dreams. 

 

 

 

We get the bottom line
 

We know business because we’ve worked for ad agencies and corporations, and even built a couple of startups of our own. That means we relate to your challenges, risks, and worries. And because we speak the language of business, we seamlessly translate business strategies into brand experiences.

 

 

We transform  brands
from “it’s complicated” to “single” and focused 

How do you synthesize complex business goals and align entire teams behind it? It’s our superpower. We cut through the clutter to extract a clear, single-minded brand: complex, never complicated. We also make sure your organization keeps it together with simple-to-execute brand systems.

 

 

We deliver truth bombs

It’s tough to face the truth, but honesty is the shortest path to effective solutions. We get deep in the trenches with you, look issues in the eye, and deliver truth bombs to anticipate brand opportunities and shortcomings. We then create an action plan to target your precise challenges and needs.

 

 

We think twice as hard

Two heads are better than one. Between us, we cover the spectrum of what you need in a brand brain: we’re young and old, serious and witty, straight-laced and outspoken, a bit country and rock n’ roll. We bring diversity of thought to a singular challenge, putting all our ideas through the wringer and expanding the possible solutions we offer you. 

 

 

We embrace unicorns

Being on the fringes has its advantages. We understand counter culture, underserved markets, social enterprises, and minority-owned businesses that need to speak to
niche markets.

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Trina

LEFT BRAIN

+

Rina

RIGHT BRAIN

For over a decade,

three things have defined our success:

the pursuit of joyful collaboration,

the curiosity to dive deeper and longer, and

the creative power of our opposing forces.

 

There is a curious creativity to businesses that draws me in. I love sitting down with the client for the first time and getting the behind-the- scenes of their business.

I started as a writer because I love a good story. Interviewing people let me into the minds of artists, visionaries, innovators, and captains of industries. Now, as a brand storyteller, I apply design to the
things that make brands indelible:
connection, impact, legacy. 

 

 

My first job was advertising and PR at Grey, with brands Pfizer and Procter and Gamble. Corporate communications called and rebranding energy giant Mirant changed my path. I'm a professional writer-turned-graphic designer via the School of Visual Arts. A tech start-up and business school later, I moved to New York to get my fill of museums, walks in the park, and thin-crust pizza.

 

 

Crafting brand voice and tone

Developing strategic storytelling

Brand strategy development + architecture

brief history

expertise

The more chaos there is, the more focused and centered I become. I love being the calm in the storm,

to bring all the complex pieces into
a coherent, easily digestible design.

Studying at UC Berkeley, I majored in Psychology and Anthropology. It honed my skill for observing human patterns, and cultural + social differences. This set the foundation for my love of travel, curiosity about the world, and my human approach to design and collaboration.

 

t
 

I attended UC Berkeley and the School of Visual Arts, and my first job was graphic designer at Bloomingdales. I was creative director at The Limited and VP at Edelman. I worked in fashion branding for nearly two decades with brands such as Donna Karan and Eddie Bauer, and I traveled the world on business. I moved to Asia to launch my own tech start-up and I continue to balance my time between New York and Asia.

Providing strategic counsel to C-suites 

Verbalizing complex challenges with precision 

Talks, mentoring, teaching

Got a challenge? 

Let's chat.

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