A blue flame burns the brightest and hottest. In the world of venture capitalism, 'blue flame' founders are the rarest breed. The identity for the Ideaspace Foundation leads a series of logos for the programs of the Ideaspace Foundation, a foundation dedicated to supporting innovation, technology development, and entrepreneurship as a path to nation building. It is best known for its annual startup competition, which draws national and regional attention.
The Impact Report, launched on the sixth year of IdeaSpace, follows the trailblazer's journey from spark to flame. Mirroring the organization's growth and expansion, the five colors of the logo expand into gradients, exploding into a vibrant and complex spectrum of colors. The report physically embodies the logo's rounded edges, further bringing the brandmark to life. Chapter breaks use rounded numerals to resemble the paths of each year.