York Foundation was created with the vision to give underserved youth and young adults opportunities and support to help them succeed. Recognizing there are many who never get to realize their full potential simply due to circumstances outside their own control, York's mission is to support underserved and under-recognized youth by providing them with support structures – whatever shape they may need to take – to help change the trajectory of their lives.

The owl logo is bold and assertive, created with modern geometry. The aspiration for higher education is furthered by an 'Ivy League' green and gold color palette. The website banner opens with the Foundation's four values, edgy with its asphalt texture. Together, a brand that would appeal to both aspiring scholars and donors.