SM Prime
SM Prime Holdings, Inc.​ (SMPH) is one of the largest integrated property developers in Southeast Asia that offers innovative and sustainable lifestyle cities with the development of malls, residences, offices, hotels and convention centers. It is also the largest in the Philippines, in terms of assets.
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A few years following its corporate rebrand, SM Prime was eager for fresh interpretations of its primary brand element: the blue circle. In response, we designed two consecutive integrated reports with bold patterns and kinetic geometry that guided the eye across the content. Rounded edges and soft curves echoed the primary brand element while expanding its usefulness. We lifted the brand experience with a curated application of color that struck the balance between accessible and elevated.
The designs re-energized the brand evangelists across the conglomerate.









DEVELOPING COMMUNITIES
2022 SM Integrated Report
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BUILDING A SUSTAINABLE FUTURE
2023 SM Integrated Report




The 2023 annual integrated report reflects SM Prime's deep commitment to progress and sustainability.
This year’s theme captures our collective journey
towards creating spaces and opportunities that
are economically beneficial, environmentally
sensitive, and socially inclusive. Towards a
Sustainable Future runs throughout the narratives
of this year’s report, which shows how our
business goals intertwine with our aspirations for
a healthier planet and a more equitable society.


Global Commitment to achieve net-zero
SM Prime's Net- Zero Ambition Action Plan
2050
BEFORE 2021
Significantly reduced water use and waste
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Established solar-powered malls and began energy efficient programs
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Played a pivotal role in establishing and growing ARISE-Philippines, the local network of ARISE Global, the Private Sector for Disaster Resilient Societies
2021-2022
Joined the ranks of over 2,500 companies globally in affirming our commitment to the Task Force on Climate-related Financial Disclosures (TCFD) goals and taking a major commitment towards decarbonization with out 50% renewable energy sourcing
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Engaged with WWF- Philippines through the Corporates for a Better Planet Initiative (CBPI)
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Aligning with the SM Group of COmpanies' climate position statement, putting equal importance on climate mitigation and adaption
2023
Published the SM Prime Group-wide Sustainability Policy
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Developed SM Prime's near-term science-based target and verified the existing GHG inventory.
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Conduct a climate senario analysis in line with the TCFD recommendations
2024
monitor and evaluate all science-based targets and decarbonization strategies.
2030
Achieve near-term science-based target
2035
Achieve long-term science-based target
2040
Achieve Net Zero



