First Gen is a renewable energy producer with a total installed capacity of 2,832.6 MW, or 18.2% of the Philippines’ total installed capacity. Its original Welcome Kit left a poor impression: a loose collection of leaflets, brochures, and forms for new Renewable Energy clients. Shipping was a consideration, as well as ease of updating content and packaging reusability.

​

We elevated the original packaging – an unbranded banker's box – with a more compact yet equally striking custom version. Measurements were first determined by the gift; in this case, a reusable water bottle that slipped into the custom-designed compartment at the base of the box. 

Inserts, which feature the breadth of First Gen's renewable energy portfolio, are organized into different die-cut envelopes, making it easy and economical to update content as needed.