Eastern Telecom rose out of the pandemic with a renewed sense of purpose and social consciousness. It had seen its business partners and users through the toughest times, and sought to honor the journey with a strong, united push forward.
The E-merge campaign celebrates resilience, inspires connection, embraces innovation – and uses this collective power to change the world. A raised fist in the form of the sign language 'E' inspired the campaign logo, signaling upward motion and positive change. The green sphere represents emerging connections.
For messaging, "e-" (from "i-") is a preposition of action or direction in the Filipino language. The social media campaign highlights the role of digital services in mobilizing people to create change, and we highlight a different cause each month.