STARTS ON
January 2021
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PROGRAM STYLE
Self-guided course with
expert-designed toolkit and class huddles
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DURATION
8 weeks, online
3-4 hours per week
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PROGRAM FEE
US$1,500
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Get US$250 with a referral
Special group enrollment pricing
05/
BRAND ROLLOUT
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06/
BRAND MEASUREMENT
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07/
DIGITAL ASSET MANAGEMENT
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08/
FUTURE-PROOFING YOUR BRAND
If your brand is still competing on price, lagging behind your competitors, or spending too much outsourcing, it's time to level up.
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Your team is an underutilized resource. Our brand management course challenges your team to think differently, define, plan, execute, and analyze–always focused on driving brand growth. The more brand-smart your marketing team, the greater the rewards: you save time and money, and future-proof your brand in the process.
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Be proactive. Give your team all the learning tools they'll need to build and manage a robust brand system before the next brand emergency hits.
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WHAT YOU'LL LEARN
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01/
BRAND PURPOSE
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02/
BRAND STRATEGY
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03/
BRAND POSITIONING
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04/
BRAND PLANNING
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TOPICS INCLUDE​
How to think strategically
Mapping the consumer journey with insights
Defining your brand positioning
Aligning everything around your brand idea
Building a marketing plan everyone can follow
Leading a deep-dive analysis of your brand
How to write a smart creative brief
Leading the advertising process
How to make creative advertising decisions
WHO IS THIS FOR
This program is for managers who are responsible for traditional branding initiatives. But it’s also geared towards any manager or executive who contributes to the organization’s growth initiatives. If you have a role in driving growth, whether through customer experience touchpoints, supply chain, distribution channels, or general management, you can benefit from learning about the critical role that brands play in driving profitable, long-term growth.
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Brand managers and directors
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Brand ambassadors such as customer experience managers
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Branding agency executives and team
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Founders/entrepreneurs
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Marketing, communication, and creative leaders
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Growth and strategy leaders, including consultants
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General managers