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Branding

Bootcamp

A Get-Smart Course for Future Brand Leaders

WITH EARLY ENROLLMENT

STARTS ON

January 2021

PROGRAM STYLE

Self-guided course with

expert-designed toolkit and class huddles

DURATION

8 weeks, online

3-4 hours per week

PROGRAM FEE

US$1,500

Get US$250 with a referral

Special group enrollment pricing

05/

BRAND ROLLOUT

06/

BRAND MEASUREMENT

07/

DIGITAL ASSET MANAGEMENT

08/

FUTURE-PROOFING YOUR BRAND

If your brand is still competing on price, lagging behind your competitors, or spending too much outsourcing, it's time to level up. 

Your team is an underutilized resource. Our brand management course challenges your team to think differently, define, plan, execute, and analyze–always focused on driving brand growth. The more brand-smart your marketing team, the greater the rewards: you save time and money, and future-proof your brand in the process.

Be proactive. Give your team all the learning tools they'll need to build and manage a robust brand system before the next brand emergency hits.

WHAT YOU'LL LEARN

01/

BRAND PURPOSE

02/

BRAND STRATEGY

03/

BRAND POSITIONING

04/

BRAND PLANNING

TOPICS INCLUDE
 

How to think strategically

Mapping the consumer journey with insights

Defining your brand positioning 

Aligning everything around your brand idea

Building a marketing plan everyone can follow 

Leading a deep-dive analysis of your brand 

How to write a smart creative brief 

Leading the advertising process

How to make creative advertising decisions

WHO IS THIS FOR

This program is for managers who are responsible for traditional branding initiatives. But it’s also geared towards any manager or executive who contributes to the organization’s growth initiatives. If you have a role in driving growth, whether through customer experience touchpoints, supply chain, distribution channels, or general management, you can benefit from learning about the critical role that brands play in driving profitable, long-term growth.

  • Brand managers and directors

  • Brand ambassadors such as customer experience managers

  • Branding agency executives and team

  • Founders/entrepreneurs

  • Marketing, communication, and creative leaders

  • Growth and strategy leaders, including consultants

  • General managers

Got a challenge? 

Let's chat.

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