Daughter of immigrants. Advocate. Surfer. Recovering politico. From serving as the only Asian American female Chief of Staff in the United States Senate during her tenure to leading national campaigns and nonprofits, Betsy Lin has always forged her own path and created her own rules.

For her podcast – where she talks with her friends and enemies in Washington, D.C. about how they became the rule makers and rule breakers of today – Betsy wanted an upbeat and off-kilter brand. We took elements from Beelinning Strategies to create a brand echo across her podcast and consultancy business. Textures are layered and the result is always unexpected.​