Philippine electricity rates are among the highest in Asia due to the lack of government subsidies and steep production costs. The high rates contribute to poverty, and deter foreign investments.
Solar Philippines, the newest–and youngest–player in the energy sector, needed to establish itself as a serious contender among industry giants. Its founder and CEO desired a patriotic brand – we took this a step further by creating a contemporary, malleable network of geometric 'panels,' reminiscent of both solar panels and the renewable energy grid. The color orange celebrates the youthful energy of the brand and the golden sunlight that streams over the tropical country year-round.