Roxas Kalaw Foundation

Established by leading economic and sustainability experts Dr. Sixto Roxas and Maximo T. Kalaw, the foundation was originally branded with the illustration of a Rufous Hornbill, a large species of hornbill endemic to the Philippines and locally known as 'kalaw'. We were tasked to modernize the kalaw to visualize the organization's confidence and bold vision. The geometric 'bird' features the signature red bill atop a deconstructed monogram.

The mathematical symbols-turned-graphic elements – minus, divide, degree, greater and less than, percentage – equate to the ECSOM, an economic accounting tool created by the foundation.

The Roxas Kalaw Foundation for the Eradication of Poverty (RKF) is a non-profit organization that is committed to eradicating poverty in the Philippines through its Ecosystem-based, Community-centered, Sustainable and Organization Management (ECSOM) approach, which manages and measures the delicate interdependence of the economic, ecological and social elements of a community. Our approach drives a paradigm shift towards community-centered sustainable development, while ensuring the sustainable use of the community’s natural resources.

The Roxas Kalaw Foundation was founded by former National Economic and Development Authority (NEDA) Director General and President of Asian Institute of Management (AIM) and Dr. Sixto K. Roxas, the pioneer of ecosystems-based, community-centered sustainable development in the Philippines.

why are the majority of Filipinos


Traditional development models usually
focus on a trickle-down effect, where
development is an outcome of strong
economice performance, typically in the
urban areas. In the Philippines, much
of the economic activity of the country
occurs in Metro Manile, Cebu, and Davao,
all of which are large urban zones. Many
infrastructure projects are done to cater to
and sustain the activities in these areas.

Furthermore, any economic activity done
outside of these cities usually contributes
towards sustaining the activities of these
areas; farms deliver food, nearby towns
provide labour, and yet these rural areas
remain ignored.

what if we told you there was a

better metric?

a national economy should be a community of sustainable

local economies

not a community of enterprises & corporations

Is the GDP an appropriate

       indicator for growth?

just because

corporations thrive

doesn't mean people do

A GDP-centric framework fails rto reflect
how much we are depleting our resources
nor how communities or households fare.
It inhabits the communities from creating
their own local industries which leads to a
lack of opportunities.

A GDP-centric framework is all about
consolidated profits.

But it’s not all about profit because profit
does not always mean wealth.

profit does not
always mean welfare

The Looming Crisis:

urbanization          >    destroys biocapacity

pollution                 >    destroys nature

consumerism          >    erodes society

overpopulation     >    exceeds resources

Organization and management

Coordinate. monitor. improve.

The primary goal is to attain atability of community
welfare and wealth (CWW). CWW is a performance
metric that measures the income and producitvity of
individual households and of an entire community,
the consolidation of such ultimately measures
the economic performance of a community.
Furthermore, households are developed and
function as “prosumers”, both producer and
consumer thus, establishing mutualism between and
among households. 

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