Pranic Healing is a simple yet powerful system of no-touch energy healing. It uses prana to balance, harmonize, and transform the body’s energy processes. An ancient healing practice similar to yoga, pranic healing suffered from poor public perception. ‘Archaic,’ ‘abstract,’ and ‘esoteric’ were often used to describe the practice, and the brand needed a new, modern symbol, and a fresh visual vocabulary.
Working with the next generation of pranic healers, we developed a ‘Healing in Motion’ strategy to position Pranic Healing as an everyday source of youthful energy. Its new identity incorporates an arrow to represent energy flow and no-touch healing. The color gradation visualizes a change in energy following the practice. The dynamic movement of the logo indicates a forward, progressive motion.