Pranic Healing is a simple yet powerful system of no-touch energy healing. Modern pranic healing was founded in the 80s, and direct interaction with the GrandMaster spread the teaching to affiliate schools and organizations in over 90 countries worldwide. Following the founder’s passing, however, pranic healing began to suffer from poor public perception. ‘Archaic,’ ‘abstract,’ and ‘esoteric’ were used to describe the practice, and the global brand needed a new, modern symbol, and a fresh visual vocabulary to attract teachers and practitioners.
Working with the next generation of pranic healers, we developed a ‘Healing in Motion’ strategy to position Pranic Healing as an everyday source of youthful energy. Its new identity incorporates an arrow to represent energy flow and no-touch healing. The color gradation visualizes the change in energy following the practice, while the dynamic movement of the logo indicates a forward, progressive motion. We created new visual and verbal assets to modernize and unify the language of healing.