A new player in the bridal industry sought to provide women with European designer pret-a-porter gowns – in a country where ready-to-wear wedding gowns are generally frowned upon.
We anchored the entire Mi Sueño (‘My Dream,’ in Spanish) website on the customer experience and value it offered. Mi Sueño offers brides the certainty of finding the perfect dress, therefore the luxury of relaxing before the big day. The iconography is classic, elegant, and works seamlessly in co-branded environments.
The certainty of true love.
The fun, ease, and certainty that comes with finding a ready-to-wear designer gown is the same experience that Pepper’s Mi Sueño Bridal Boutique hopes to share with other Filipino brides. Opened in 2010, Mi Sueño (which stands for “my dream” in Spanish) is the country’s first bridal boutique to import prêt-a-porter wedding gowns.
Mi Sueño features an exclusive array of wedding gowns from leading European bridal houses in its private penthouse showroom. The imported gowns come in every cut, style, and size to match each bride’s unique shape, personal style and preference. Details are impeccable, and fabrics are luxurious: Alecon lace, Mikado silk, Morbido tulle, Roman organza, Torino taffeta, and Sofia silk chiffon.