Mi Sueño

A new player in the bridal industry sought to provide women with European designer pret-a­-porter gowns – in a country where ready-to-wear wedding gowns are generally frowned upon.

 

As a house of brands, we anchored the entire Mi Sueño (‘My Dream,’ in Spanish) identity on the customer experience and value it offered. Mi Sueño offers brides the certainty of finding the perfect dress, therefore the luxury of relaxing before the big day. The iconography is classic, elegant, and works seamlessly in co-branded environments.

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