Hannah Kong
Couture ingenue Hannah Kong credits Paris for her most important influences and inspirations. The splendour and romance of the city flows into her thread-work; history dresses her forms in elaborate beadwork.
From her fine, disciplined stitches, we created a logo out of golden 'thread'. The fashion show invitation, printed with gold foil, letter press, created a glimmering effect, much like her dresses.
Environmental Defense Fund
The Environmental Defense Fund (EDF) is a leading organization in finding practical and lasting solutions to the most serious environmental problems. The 2019 Annual Report visualizes the manner in which EDF raises the bar for systems thinking and mitigation work across the world. Playing on the theme of 'Hope and Resilience,' the playful infographics draw the eye to important data that gives new hope for reducing climate impacts.
Brand
Mentoring
End your dependency on ad agencies. We'll teach you everything you need to take brand strategy in-house.
Your challenges:
Marketing budget cuts. Severe downsizing.
Business pivots. Demand for responsiveness.
When you're down to a skeleton crew, how do you accelerate your brand know-how to manage it all?
When outsourcing is no longer an option, Brand Mentoring gives you exclusive access to our expertise. A hybrid of expert guidance and implementation, we'll develop strategy and problem-solve, all while teaching your team the long game of branding. It's an investment for long-term sustainability: breaking the habit of outsourcing strategic thinking to bring brand management in-house.
CONSULTATION & COLLABORATION
Expert-crafted strategy
Your current crisis revolves around a weak brand identity. Pick your most critical branding challenge and we'll:
a) assess brand health;
b) define the strategy; and
c) create a responsive action plan.
We'll engage your team in every step of development, so they learn strategic thinking (and planning) by doing. Focused weekly working sessions help you accelerate your growth plans while managing daily crises: we can investigate complex challenges, anticipate problems, or respond to opportunities at speed.
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Brand leadership mentorship
Brand leadership involves both strategic and practical knowledge. Leverage our experience, capabilities and execution proficiency on branding processes, such as:
Branding and rebranding
Pivoting the business
Crafting a new strategy
Creating a marketing plan
Envisioning a social media calendar
Guerilla marketing
Product marketing
Design Thinking
Designing marketing materials for ROI
Correcting brand dissonance
Campaign planning and execution
Building a pitch deck
Step-by-step brand rollout
Planning and executing a photo shoot
Crafting marketing messages
Future-proofing your brand
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Graphic design support
Need to move faster? We can set the initial look and tone for an advertising campaign, or a rebrand to set a design strategy for your designers.
Once we've agreed on a creative direction, we'll guide your team as they expand the system we created together.
BRANDING IS A TEAM SPORT
The ideal branding team is a marketing manager + graphic designers, with oversight by a big boss. But individuals such as start-up founders and entrepreneurs can find brand mentoring especially helpful–after all, they get 2 more brains to get the job done!
What you'll learn
Marketing Manager
You are the key decision-maker, accountable for creating brand strategies and ensuring a successful rollout that delivers impactful results.
Learn the scope and detail of brand management so you can take the helm, create a long-term strategy, know how to hire better and smarter, and learn what it takes to get the best out of your creative team.
You'll learn how to measure if your brand has legs, to recognize when to pivot, and build a system to optimize brand collaboration company-wide.
Graphic Designer
You are a master-of-all when it comes to design and eager to level up from just making things look cool. You've got the smarts to take an active role in brand planning.
Learn how to judge the merits of your design against your company's marketing and sales goals, and ensure that your designs speaks to the right audience.
You'll learn the language of business so that you can keep up with the conversation at the
big table.
Big Boss
You are the north star of your organization. You don't need to know the specifics, but you want assurances that your brand team is working at optimum level.
Learn how your competitors are doing it better and get the big picture on what it takes to execute a smart and effective brand strategy to accelerate the scaling of your business.
Discover global best practices and innovations to benchmark and inspire your brand growth.
