They began as a group of concerned furniture designers. Designers, each established in their own right, coming together to create the Holistic Coalition of the Willing, or HOLICOW, to champion sustainable furniture and home furnishings. Their story pivots on sustainability: honest, genuine, and transparent. The brand identity is a nod to furniture design and traditional weaves. We wrapped the home page in solihiya, which unravels to create a dramatic reveal.