ideal for

Large Corporations

•  Company-wide rebrand

•  Launch new subsidiary (sub-brand)

•  New product launch


Does your legacy brand seem outdated? Are you nervous about launching a new business unit or product?


We get it. This next step shouldn't require a giant leap of faith. We'll guide you through uncharted territory. ​ Below we outline the branding journey step-by-step. We'll create a new brand identity through collaborative preparation and in-depth design workshops that will help you see all the possibilities for your future brand.


Once you're anchored with a new logo and brand tone, we'll execute everything you need for an impactful brand roll out. From inception to launch, we're with you all the way.

provided by client





competitive analysis

current brand system & sample executions

2 hours

step 1

brand warm-up

Two 2-hour intensive sessions to understand your companies history, current needs and future goals.

1 month

We head back to our studio to create your brand strategies and logo/name studies.

2 hours

step 2

brand initiation

Two 2-hour intensive sessions to present our recommendation for brand direction, with initial logo  designs to sample applications to support each concept. We workshop the proposed direction together and stakeholders choose a logo.

3 weeks

We head back to our studio to create your brand book: system and guidelines.

3 - 6  months

step 3

brand rollout

We meet to discuss the scope of work for your company's brand rollout for internal and external stakeholders.

We head back to our studio to create a schedule and budget for rollout design activities such as, but not limited to:

  • Design development

  • Photoshoot production

  • Web development

  • Print production

We begin to design all print and digital assets for your brand launch kit. We stay on track by building-in monthly milestones.

total: 4 - 6 months


brand launch kit

Brand positioning + values

  • Brand tone + personality

  • Brand engagement strategies

  • Brand guidelines

Corporate Identity Suite

  • New / refreshed logo

  • Business card template

  • Stationery template

  • Press kit or sales kit

  • Informational website 
      (desktop & mobile)      
      (Wix or Wordpress)

  • Social media template

Environmental Graphics

  • Office signage

  • Environmental graphics

  • Wayfinding


  • Black Instagram Icon